Strategy: Why it Matters More Today than Ever Can’t you just design a good-looking website and wait until people find it? Fat chance. In fact, in today’s cluttered media environment, it’s harder than ever to differentiate a business and generate leads. Strategy and planning–or the lack thereof–has EVERYTHING to do with your chances of marketing your small business successfully. This page lists our key services that lay the foundation for better results. • Branding Strategy • Business Plan • Market Research • Strategic Marketing Plan • Tactical Marketing Plan • Core Message