We believe graphic work should not begin and end with design. Design may be beautiful and evocative, but it’s only a means to an end. A good graphic designer understands that the purpose of design in business is ultimately is to support business objectives. So design must be considered as part of the broader picture–not in isolation. We continually ask ourselves, “How can this piece help position the client and sell his or her products and services?” When all is said and done, it’s nice if people think design is beautiful. But, in the end, it comes down to this: Did it get the message across, differentiate the client and support his or her business goals?