Twitter, Instagram, and Facebook allow brands to stretch their identities. Serious brands, for example, can demonstrate a sense of humor through clever and well-written tweets. Cultural developments and events, such as a national holiday or the World Cup, represent excellent opportunities for brands to engage consumers through a larger context. These types of situations allow brands to circumvent direct marketing techniques – which today’s tech-savvy consumers, especially Millennials, eschew – and reach consumers by being part of a greater dialogue.
Factory 360 understands that effective social media strategies integrate a brand’s strengths with the strengths of each particular social media platform. Our social media experts curate brand messaging to exploit the limited number of characters in a tweet, the power of video through a live streaming services such as Meerkat, or the valuable connective capabilities of Facebook or Instagram. Every brand should have a robust and streamlined social media strategy that exploits every suitable channel.