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Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Factory 360 is a premiere experiential marketing firm, and has brainstormed and executed compelling experiences for clients that range from ESPN and Crown Royal to PayPal and Hershey’s. Factory 360 knows the key to successful experiential marketing begins with an in-depth understanding of a client’s brand and ideal customer. Every strong brand has core values – a set of beliefs – that make it unique and accessible. Factory 360 identifies these core values and dreams up creative ways to express them through experiential marketing events that reach consumers on an impactful and personal level.