Business as usual despite threats from Multi-Billion Dollar S. C. Johnson, Inc.

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November 21, 2022

For Immediate Release

ADVANAGE DIVERSIFIED PRODUCTS, INC., A  SMALL, MINORITY BASED ENTERPRISE (MBE) CONTINUES TO MARKET ITS WONDER CLEANERS AND CONTINUES ITS SOCIAL CONTRIBUTIONS TO AMERICA’S INNER CITIES. 

Business as usual despite threats from Multi-Billion Dollar S.C. Johnson, Inc.

Harvey, IL (Nov. 21, 2022) -- S.C. Johnson & Sons, Inc. (SCJ), one of the world’s leading household cleaning product manufacturers, has over 13,000 employees and annual revenues around  $10.5 billion.

Advanage Diversified Products, Inc. (ADP) markets its proprietary ADVANAGE the Wonder Cleaner® all over the USA, has about ten employees and annual revenues of less than $1 million.

SCJ believes it must “protect its own rights as a competitor of ADVANAGE” because the Advanage company claims ADVANAGE  Wonder Cleaners “outperform competitive offerings, are eco-friendly and safer for the environment.”   

Advanage believes being threatened by SCJ, a company 10,000 times its size is an act of Intimidation.  Advanage knows SCJ  products are OK.  So, they need not be defensive about product leadership.  There is plenty of room in the market for cleaning products from SCJ and those from ADP.

Their memo to ADP warning Advanage about its advertising is ridiculous, outlandish, and totally inaccurate. Their efforts to bully the competition is not in keeping with SCJ’s claims to be a “leader in product transparency and ethical marketing.”

Nathan T. Edwards, Advanage Founder and CEO says, “SC Johnson has no reason to threaten Advanage Diversified.  Our Wonder Cleaner clearly outperforms competitive products, is eco-friendly and safer for the environment.  And because it’s concentrated, it’s affordable - one concentrated quart make twenty quarts of every-day cleaner. Just add water.

Further, our company not only makes “the finest multipurpose cleaner in the market,” our company also provides training and jobs for young Americans who come from the underprivileged neighborhoods of our nation’s inner cities.  SCJ is wasting everyone’s time threatening our company.”                                              

About Advanage Diversified Products, Inc.

Since 1980, the company, a Minority Business Enterprise (MBE), has been selling its proprietary ADVANAGE the Wonder Cleaner® all over the USA via Door-to-Door sales teams, the Internet and over the phone through its telemarketing staff.  Over 40 million residential and business customers have purchased the company’s Wonder Cleaners.

The company recruits young women and men from the poorer neighborhoods of our nation’s  inner cities.  Trains them and gives them a job selling ADVANAGE.  The company also has a 501C3 non-profit Foundation that helps these young Americans get a job, make money and have some fun.  Go to www.advanagefoundation.org to donate. Corporate headquarters are at 16615 S. Halsted Street, Harvey IL 60426.  Tel: 708.331.8290.  https://www.advanage20x.com/. 

Media Contact:

Nathan T. Edwards, CEO

N.Edwards@Advanage20X.com

Advanage Diversified Products, Inc.

16615 S. Halsted

Harvey, IL 60426

https://www.advanage20x.com/

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