The Importance of Custom Poly Mail Bags in the Apparel Industry

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The lack of a retail environment denies companies the opportunity to reinforce the brand in their customers’ minds. There is, however, a solution, in the form of personalized poly mailers. 

These custom poly mailer bags offer an additional way to make a connection with your customer through branding. There are a few ways to do this to maximum effect. 

Use Color

In a world of drab, plain packaging, using color is a great way to stand out. Most mailer bags are some variation of boring. Your product isn’t boring, and your packaging shouldn’t be either. Some options for making a great first impression include using brand colors as your mailer bag color, printing your company logo on a complementary-colored mailer, or using a metallic mailer. A custom poly mailer in white or black can be an effective canvas for a brightly colored logo, especially when it covers a large portion of the custom poly mailer. 

Incorporate Design Elements

For new customers, a custom poly mailer is your chance to introduce your brand in a physical space. You can use the mailer as a way to reinforce your brand through graphic design. This can take the form of a simple logo, or you could go beyond those limitations and use the mailer as a canvas to express your brand’s personality. For returning customers, this packaging can act as a way to reconnect with the brand through a familiar image or design. 

The packaging your apparel arrives in can’t mimic the retail experience, but it can pull inspiration from in-store design. For example, you could recreate the shop’s color scheme on the packaging, or use sayings and phrases found on the walls of your store. 

You’ll need to accommodate the shipping label, but aside from that space, there is a tremendous amount of creative potential. 

Inspire

The packaging of your apparel in custom poly mailer bags offers a chance to illustrate the lifestyle and philosophy that guides your apparel’s design and manufacture. A fitness company may opt for inspirational sayings, while an outdoor or adventure apparel company may choose to adorn its packaging with images of the backcountry. Looking to the lifestyle that inspires your apparel is a great source of ideas for package design. 

From minimalist to maximalist and subdued to extravagant, postal packaging is a great way to express your personality and make an impression on your customers. Reach out today to see how PolyPak can help improve the customer experience.