CONVERSATIONAL MARKETING – 2020 DIGITAL TREND THAT CAN’T BE IGNORED

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Conversational marketing. This specific form of marketing facilitates the real-time and one-to-one connections between marketers and customers. Researchers have indicated the insight of consumers, showing that whenever they have a question, 82% of those want a response immediately. As people want it this way, conversation and interaction, brands are now reacting with clear and modern marketing to connect with their consumers.

Unlike the method of traditional strategies, conversational marketing in 2020 is definitely available across multiple channels, platforms, devices in any time schedules, allowing brands to meet customers on their terms and at the best of their convenience.

Let’s take some examples! 

1. Chatbots

Chatbots digital method allows instant messaging to chat in real-time with site visitors, offering 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%) according to the research by the State of Chatbots Report (2018). Therefore, Chatbots is such an important AI-based technology that will undoubtedly continue to be an important part of digital marketing in 2020, which is extremely helpful in creating leads and customers for businesses.

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A survey by Mindshare revealed that 63% of the people prefer messaging an online bot to communicate with a business or brand. In fact, customers are more likely to return to a company website that has live chat, which is effective for business brand building. These virtual assistants offer outstanding customer service by meeting customers’ expectations. Numerous marketers have stated that customers prefer interacting with chatbots because of these main reasons: 24/7 responsiveness, prompt answers and of course, never lose patience. Well, that’s what AI application can do! 

Hence, Chatbots are expected to be used more widely and effectively in the 2020 digital marketing trend, which is predicted to cut business costs by $8 billion per annum by 2022 (researched by Impactbnd). 

2. Social Messaging Apps

There are many reasons for brands to use messaging apps, one of the best methods in conversational marketing. It is because these tools are helpfulis helpful in delivering information, providing support and assistance services to visitors, involving people in promotional events, workshops or seminars, regaining potential customers, thus beneficial in boosting sales.

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Statistics prove everything! Take a look at these numbers to see how well marketers should pay attention to social messaging on conversational marketing: It is reported that the top 3 social messaging apps, which are WhatsApp, Facebook Messenger and WeChat, have more combined users than that of Facebook or YouTube. That is quite interesting for marketers, especially for marketing consultancy to get insights!

Specifically, on Facebook Messenger, 1.3 billion monthly users are active and 10 billion messages are sent between people and businesses every month. Meanwhile, WhatsApp has 1.6 billion active users and 55 billion messages are sent every day.

All in all, since people are spending more time in messaging and online interaction, it is vital for every marketermarketers and content creator to market the company’s products and services where potential customers are hanging out. Social messaging apps can be such a direct and useful way in sending messages to customers, as they allow personalisation and add great value to maximise and utilise user experience, thus can also benefit in customer acquisition for the business. 

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