Google Shopping: Tips to Optimize Products [2020]

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Get started with Google Merchant and Product Listing Optimization

Let’s jump to facts.

It has been estimated that 95% of purchases will be made online by 2040 — eCommerce is opening the doors of opportunity to countless entrepreneurs.

Being a $340 billion dollar industry, the USA stands second as the top largest eCommerce market in the world.

And this is the perfect time to set up your own online store to reach out to your relevant customers. With Google Free Listing aka Froogle back to the present, it is going to be a game-changer for the future of eCommerce.

With technology being supportive to make the lives of retailers easy, there are a lot of platforms that help brick and mortar stores to set up an independent robust online presence of their own, extending the privilege to even reap benefits of digital marketing, SEO, analytics, online promotions and much more!

What is Google Merchant Center?

Google Merchant Center is where Google wants you to upload product data and make it available for Shopping ads and other Google services. Your eCommerce store information can also be uploaded. Users can view your products in Google Shopping search results.

Each product listing can be maintained in Google Merchant Center. This product information is shown along with organic listings on Google’s main search results pages. It also gives a platform to feature images, prices, and customer ratings to distinguish from other results.

Are you a new or existing user of Merchant Center?

If you’re an existing user of Merchant Center, you might already be eligible to show your products in these unpaid experiences, and no further steps are necessary to participate.

To sign in, follow the below steps:

• Select “Growth”
• Select “Manage programs” in the left navigation menu
• Select the “surfaces across Google” program card.

You can also add products to your product feed, to make even more products discoverable in these free listings.

For new users of Merchant Center who are interested to set up your Google Shopping account, it’s open to you and does not necessarily require Google Ads. You can get started with the Merchant Center sign up process and start creating your product feed.

Why should you use Google Merchant Center?

Google Merchant Center can help you do three things:

• Notify Google you have products to sell
• Give Google information to create a targeted ad for your products
• Provide Google with information necessary to ensure Google

How to Add Products to your Merchant Account

• Set up a Google Merchant Center account
• Optimize your product imagery
• Collect and input your product feed data

How to optimize products for Google Shopping?

There are a number of factors that can improve your visibility in Google Shopping. Pricing and product titles are two of the biggest levers when it comes to product feed optimization. Here are some resources to help you optimize your product feeds for Google Shopping.

Check it out briefly at Retailers Rejoice! Revive the Economy Game with Google Shopping.