There are 2.6 billion monthly active Facebook users around the world and on average, these users spend about 2 hours and 24 minutes each day, making Facebook the most popular social media app.
With this massive amount of users active on this particular social media platform, it would be a sheer waste of a chance to tap into this goldmine of an opportunity for retailers to directly connect with their end-user. And to help take advantage of the hidden potential of social media platforms, Facebook has launched Facebook Shops along with the existing Facebook Marketplace.
In the previous articles of the 6 part series about eCommerce and Google Free Listing, we have discussed in length about various ways to restructure your digital presence and how you can set up your eCommerce store and make the most out of it. In the previous article about how you can benefit from Shopify as an eCommerce platform, we had given a sneak peek about Facebook’s entrance in the eCommerce domain. In this last article of the series, we would be discussing in length as to what is in store for Facebook Shops.
What made Facebook enter the eCommerce domain?
Consumers have resorted to the likes of Facebook as their go-to source of information related to the pandemic, the future of the world around them, updates about their loved ones, news about their favorite go-to shops, and restaurants, and almost everything. It’s also worth mentioning that the pandemic’s economic fallout is already hurting and killing off many small businesses — businesses that post and advertise on Facebook.
Just yesterday, Facebook released its State of Small Business Report, which surveyed 86,000 small businesses in the United States, and one finding was that 31% of small businesses have stopped operating as a result of the coronavirus crisis.
Small businesses are pretty important to Facebook. According to Zuckerberg, the vast majority of Facebook’s advertisers are small businesses, and it also makes up the biggest part of their revenue. To help them, the company announced a $100 million grant program for small businesses in March.
Even after looking at all of this, Facebook decisively built a new tool called Facebook Shops, to make online shopping seamless and sorted. In Zuckerberg’s own words: “This is the biggest step we’ve taken yet to enable commerce across our family of apps.”
Introducing Facebook Shops
Facebook Shops is a mobile-first shopping experience platform where retailers and businesses can easily create an online store on Facebook’s family of apps, including Facebook and Instagram, for free.
Business owners can create a dedicated digital shop section on their Facebook Page or Instagram profile. The Shops let you choose which of your items you want to feature, merchandise with product collections.
The merchants can build out a catalog of products and services that visitors can browse, save, share, and even purchase. these catalogs can be customized according to the likes of the merchants and can even weave their own brand story. The merchants can connect with customers through WhatsApp, Messenger, or Instagram Direct to answer questions, offer support, track deliveries, and more.
These Shops are easy to create, fast, and, most importantly, they’re integrated across Facebook’s many apps. This means, once you set up your shop, it’s going to be available on your Facebook Page and your Instagram profile and can be accessible from stories and ads.
Facebook plans to collect a commission on orders that are made through the shop. According to a TechCrunch interview with Facebook’s vice president of ads Dan Levy, the company plans to charge “small fees” on each purchase made through Shops — although he didn’t specify the rate or percentage.
Benefits of Facebook Shops
- Add an unlimited number of products
- Organize your products into collections and categories
- Communicate with your customers through the page directly
- Keep a tab of analytics on sales, visits, clicks, advertising, and more
- Get your products appearing in Facebook Marketplace
How to set up a Facebook Store using Facebook?
The below listed are the steps are to be followed for setting up a Facebook store:
Step 1: Through your Facebook Page, configure the Shop page.
Step 2: Set up your shop details.
Step 3: Configure your payments.
Step 4: Add products to your Facebook store.
Step 5: Managing your orders.
Facebook Shops integrates with eCommerce Platforms
With Facebook shops being a new entrant, it falls short of some features that the eCommerce platforms makes up for it. To leverage the extra benefits of these platforms, Facebook integrated with Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to help brands bring their products into Facebook Shops.
With these two powerful platforms coming to a unison, it is a boon for WooCommerce merchants to take advantage of this new feature. With Facebook Shops, the merchants of WooCommerce will be able to maximize their campaign performance, get new clients, and also monitor the analytics and the ad spend on Facebook.
Speaking on the partnership, Shopify said: “Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram while managing their products, inventory, orders, and fulfillment directly from within Shopify.”
Shopify merchants can sell and manage their Facebook Shops product listing from their Shopify platform inventory, create collections, and manage product groups and give shoppers the best checkout experience.
The BigCommerce platform merchants would be able to take advantage of dynamic advertising and a Facebook store with built-in checkout through their platform on Facebook Shops. BigCommerce lets you connect your eCommerce website’s catalog with Facebook to grow your reach on a channel where your customers already spend their time on mobile-friendly Facebook store that integrates with your online store.