Impact of Artificial Intelligence on B2B Sales

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Artificial Intelligence is a powerful technology that has revolutionized in various industries. For any company selling its products or services, there is always a high need to bring in more sales, more revenue. In such a case, AI can be used to power any company’s decision-making process, helping make better business decisions. Here are a few ways in which AI can fuel your Sales

1. Upselling and Cross-Selling: AI can help you identify which of your existing clients are more likely to buy, either upgrade or a new product or services.

2. Lead Scoring: With AI, the algorithm can compile historical information about a client, along with social media postings and the salesperson’s customer interaction history, and rank the opportunities or leads in the pipeline according to their chances of closing successfully.

3. Real-time Customer Profiles: Depending on the profile selected by the Marketing and Sales team, that consists of several variables, like industry, type of company, number of employees, etc. AI will use the profile to measure current and potential leads against a selection of criteria.

4. Leads from Social Media: With AI, the technology is able to assess which specific parts of an advert are more effective, and not just an advert as a whole.

5. Personalize and Scale Messaging With AI Insights: AI is not only capable of collecting and aggregating marketing metrics, they empower marketers to draw meaningful analytics and applications out of that data and apply it to be more personal with their customers.

6. Predictive analytics and data: AI can look at all the leads and compare them against financial and marketing data. It can even draw in information from social media campaigns. AI can predict future trends for lead generation, potential spending, and which campaigns or products would attract their attention.

If you still have doubts about how you can improve your Demand Generation funnel, 

VSynergize can help you bring in capabilities into your marketing stack. Shoot us an email at info@vsynergize.com or call on 855-203-8196.