How Eyecatching Headlines can Help you Get a Better Response on your Cold Emails

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According to reports, 35% of recipients open emails based on the subject line itself. If your subject line isn’t enticing, your recipients aren’t going to open and read your email. Simply put: if the job of your cold email is to get a meeting with the prospect, the job of the subject line is to get the email opened. Don’t let your subject line kill your cold emails.

Here are the tips for subject lines that every SDR can start using in their cold email to boost open rates:

1. Email subject lines that are personalized

Personalization in email outreach is really important. We already know how critical it is to personalize the body of the email, but it’s equally important to do so in the subject lines as well. Mentioning the prospect’s name, title, company name or any personal information has a 29% higher open rate and 41% unique click-through rate.

2. Email subject lines with a connection

Referred prospects have a whopping 50% close rate. That’s mostly because the prospects trust the referred source. So instead of the connection coming out as cold, the relationship between you and the recipient is a lot warmer because of the shared connection.

3. Email subject lines that are relevant

If your email subject line reads information about the e-commerce industry, whereas the recipient is from real estate, they aren’t going to open it. Your subject line has to be relevant to them. Don’t sell, and never, ever trick with your email subject line.

4. Email subject lines that generate curiosity

One of the ways to get your emails opened is to create curiosity. Curiosity based subject lines pique the recipient’s interest in finding out what is in the email body. Don’t give away too many details on the email subject line.

5. Email subject lines with benefit proposition

A generic subject line that’s not relevant to your recipients won’t entice them to open and read the email. Instead, try experimenting on messages specific to the prospect’s pain points, or offer a clear and compelling benefit. Problem-solving phrases are more likely to catch the prospect’s attention than the generic-sounding ones.

6. Email subject lines that are short and simple

An increasing number of people today read emails on their mobile devices. So a long, boring, and butchered subject line is bound to make your recipients lose interest in your email.

7. Email subject lines with the meeting request

The point of a cold email is to ask for a meeting with the recipient eventually, so why not just say it upfront in your subject line. Of course, this works best as your follow up email subject lines.

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