People come to Sparkhouse for video production because they know we make amazing, eye-catching videos. But as engaging as our videos are, how do we know what they are actually accomplishing? How do we know what the ROI of our videos are? Measuring views alone is very outdated. Luckily for all of us, video is one of the most trackable content marketing media outlets out there. Determining ROI is easy, and there are several tracking methods depending on what your revenue goals are. Here are the three basic steps: