A Concepts for Living

Information may not be reliable

Susan Pomerantz, President/CEO
Marlene Harrison, BS, RN-BC, Senior Care Coordinator
Judith Diamond, Senior Care Coordinator

Allison Ross, Senior Care Coordinator
Dawn Deroy-Muroff, MSW, Site Assessment Consultant

West Los Angeles, Hollywood, Beverly Hills, Santa Monica

Concepts for Living is a FREE service to seniors and their families and caregivers. We help you through the process of selecting the right retirement or assisted living community for your loved one. We work with communities from Ventura & Camarillo to Simi Valley, Santa Clarita, Pasadena, San Gabriel, Los Angeles, Hollywood, Santa Monica, Beach cities, South Bay, Long Beach and Orange County.

We personally visit each community we recommend and evaluate them using only the highest standards. By knowing the places we refer, we help provide that perfect match for each senior.

Our goal is to serve a much forgotten and ignored community -- our seniors. What is a family to do when a loved one can no longer stay in their own home safely but they do not belong in a skilled nursing facility? By discovering the world of independent and assisted living, a new life - a good life begins.

How does Concepts for Living create the perfect match?
It’s not just about listening. It’s about hearing and understanding. We conduct a personal profile to determine our client's specific needs: physical, psycho-social, emotional, cultural, religious, geographic and of course, financial. We then present a custom, hand-picked list of communities that match our client’s individual needs, chosen from a vast database spanning Los Angeles and the surrounding regions.

"I honestly cannot thank you enough for your help in finding my Mom the right facility for her needs. When I was feeling overwhelmed you helped me focus on the right things and take one step at a time in order to find her a good Board & Care home that met all our needs. You taught me what to look for, what questions to ask, and helped me sort out all the variables. This was exactly what I needed - you are simply an angel."