Generales and Generales

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We are a full service fashion jeweler, including hand fabrication of platinum, gold, and silver. We have recently added an on-site watch repair department for most fine watches (Watchdr.net). We are also well known for our custom designer jewelry department which incorporates the ability to "recycle" your old jewelry and gemstones and create new and exciting one-of-a-kind rings, necklaces and bracelets. When you select a piece of jewelry or a fine timepiece from Generales & Generales, you will never have to worry about quality or authenticity... it's everything to us, as is customer satisfaction!

Generales & Generales Fine Jewellers represents some of the most unique Designer Jewelry available anywhere. Our Designer Jewelry page focuses on designs for every budget while still offering a unusual and inside look at the motivation behind each designer.

Generales & Generales Fine Jewellers offers unique and special one of a kind Estate Jewelry from some of the finest families around. Each piece is priced with the buyer in mind and available for purchase on our store.

Generales & Generales Fine Jewellers was established in 1969 by Van Ohanian, father of now proprietor, Sylvia Generales and her husband Peter Generales. Since then, we have kept on a long tradition of providing exquisite quality and creating unique handmade one-of-a-kind treasures.

We are not only known for our unique fashion jewelry designs, traditional European craftsmanship, and sport watches, but for our commitment and love of our surrounding community as well. This year, we are committed to six different charities and organizations, including two of the largest church festivals of the San Fernando Valley, and fundraising for the soon to be state of the art Neurological Stroke Center at St. Joseph Medical Center in Burbank, California.

I just want to thank you for the stunning ring. When I opened the box, it was as beautiful as I had imagined. When I removed it from the box, however, it exceeded my expectations by a long-shot. I thought I would find an attractive--albeit typical--scroll pattern on the metal portion of the ring, so your Art Deco-inspired design blew me away. The ring is classic and gorgeous, yet somehow modern and edgy--EXACTLY what I wanted!

Not to be gauche, but I wouldn't be myself if I weren't, so here goes...I am certain that the time, care, and artistry that you put into my ring far outweighed your profit. Thanks for making me feel so special.

I've been a customer of Generales & Generales for over 12 years. Peter and Sylvia Generales have an exceptional sense of style and elegance, which they express in the treasures that they offer. I always find the perfect gift in a price range I can afford. I have purchased gifts for family and friends, both men and women. They too have become loyal customers. Peter's custom work is astounding. I have on many occasions come in with an idea or sketch for a new piece of fine jewelry. Peter works with me to create the diamond rings, pendants, and most recently, earrings that I had envisioned. In the past few months, two of my dearest friends have had custom pieces created for them. I am excited to share my appreciation with people, so that they too can experience the true quality, fine workmanship, and exceptional customer care that define Generales & Generales.

I wanted to drop you a quick note to let you know how pleased I have been with you and Generales & Generales. The last ten years you have been my personal jeweler and I would not think of going anywhere else, whether I needed to overhaul and clean my Rolex Submariner, purchase an estate watch like the magnificent stainless steel Roles Daytona , or invest in a beautiful 18 karat gold family crest. Your honesty and integrity are always above reproach.

I have been using Generales and Generales for years as my main jeweler. I have also purchased gift items there including a beautiful ICON. The first time that I used them, I was a wreck, my other's wedding rings I totally mangled. Peter Generales within 2 days had it back in perfect shape. This was a very precious ring to me being my mother had passed away. They were highly recommended to me and now I highly recommend them to you. They have nothing but the best in their store. Gorgeous items that are great for gifts. I love this place. PROS: Peter Generales has hands of gold when it comes to working with fine jewelry. CONS: None.

Generales & Generales Fine Jewellers is located at 10141 Riverside Drive in Toluca Lake, California. Please proceed to the "contact us" button if you have any further questions. Thank you.