One Stop Printers & Direct Mail Service

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Direct Mail Still Best

More and more companies, in an effort to economize, are switching from direct mail to email thinking that it will lower cost and be easier, that may not be the case. Direct mail is still the number one guaranteed way to make sure marketing pieces will be seen by their intended recipients and therefore get the best response.

Another hazard is email filtering. A mailed piece is far more likely to get a prospects eyes laid on it. Many people filter and file incoming email without looking at it, Ive had clients ask me to resend and resend a project email, then later learn the lost missives were in the recipients spam folder. Hardly anyone discards a postcard, though, without at least glancing at both sides.
With email volume rising and postal volume dropping its easier for a mailed marketing piece to stand out.
Direct mail continues to be the most efficient way of reaching a targeted group. With mailing you select a specific demographic and get your message into the hands of a very narrowly defined prospects. If you want to keep getting your message into the hands of a perfect prospect, your best choice is direct mail.
The Idea Corner

C. important or interesting-looking mail and all else
We assert that no matter what method you use, an eye catching mail piece will make the first cut and stay out of the waste basket long enough for you to take a second look. The same is true for your customers or prospects. Advertising mail can survive a first glance if it is well designed and of obvious quality.
Whether your advertising material is a post card, self-mailer or traditional direct mail piece enclosed in an envelope, the choice of paper is an important quality consideration. The stock should be sturdy enough that the mail piece can withstand high speed mail processing without damage, and appropriate to the printing process. And if you are using post-press processes such as die cutting or embossing, you will want to select a stock that is known to produce a good result. Our print professionals Tony and Scott are experts at matching paper to the project. Contact them at 760-244-5454 to arrange a convenient time to meet and discuss your project.