Glossary of Common Computer & Internet Terms
Web Site Planning Guide
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Logos & Branding
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Integrated Marketing Communication is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. This concept includes various combinations of online and offline marketing channels. Online marketing channels include website design, e-marketing campaigns or programs, search engine optimization (SEO), search engine marketing (SEM), banners, webinars, blogs, RSS, podcasts, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), direct mail, public relations, radio, and television production.
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