Internet Man, Inc.

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On the Internet, Google is king. Internet use in the U.S. has reached 77% of the population (only 23% don't have it). Of those, 66% use Google - twice as much as all other search engines combined. Ninety eight percent use Google for mobile search. One high-placed listing at Google can carry a company. That's why the competition for listings is so fierce. The upside is continued success, even in a down economy.
As great as being listed is, the consequences of NOT being listed are correspondingly bad. Today, you can get away with it. There are still people that don't use the Internet. But those numbers are shrinking. Forward thinking companies are taking steps now to get listed at Google. The old adage in marketing is, "if you're not appearing, you're disappearing." This holds doubly true for Google. When your prospects search for what you sell and you're not there but your competition is, who do you think gets the business?
Here is the secret to getting listed, developed over 15 years in the business:
Do a search at Google. Look at the top ten sites that come up. What you'll find is that most of the sites that come up have domain names and file names that match what you just searched for. Obvious? Most people don't care but I do. This simple observation holds the key to getting listed at Google. It is so obvious that they put the links in green. Those often ignored green links offer the secret to obtaining a number one listing at Google. This isn't magic and it isn't hype. Take a look. You'll see what I mean.
So we do a little reverse engineering and come up with this fact: the most reliable way to obtain a page-one listing is to buy the domain name of the search terms and deploy a site there. Search on Katy Perry. The first site that comes up is katyperry.com. This is no accident. It's Google's design.
A site doesn't have to be big to rank on top. But it does need the right domain name. Also, the site must contain real information. How much information? Experience has shown us that it should be comparable to a term paper - 5 to 10 typewritten pages. Any less won't be taken seriously. Google is crying out for good topic-oriented web sites. Most people are too self-absorbed to give them what they want. Not us.
Specific information, coupled with the right domain name, gets listed. Google's founders are graduate students. They love term-paper-like information. Research. They rank these sites highest because they CONTAIN THE ANSWER to the search. Google dominates the search market because they offer up the right sites. Google doesn't get tricked into listing garbage sites very often. The others do. Google lists INFORMATIOINAL sites. If you want to appear in Google, buy a search-term domain name and put real information there. It works. We're doing it over and over.

Internet Man creates Google-targeted sites. Our clients are listed on page one - causing leads in perpetuity. Having your company listed for what you sell is wonderful. All you have to do is watch the leads that come in from the web. These are handpicked prospects from throughout the county. If you can find a better marketing campaign, I'd like to know about it.
Writing, developing, and deploying Google targeted web sites is not easy. It takes time and brainpower to gather facts on a subject and work it into a coherent site. We go through it because it's worth it. When you show up on page one, leads come in.
One way to keep the cost down is to break off a section of your company site and deploy it on its own Google-targeted domain name. We often use content from a main site this way. A forty page web site about your company will get you to page one for your company. Splitting your main site into four ten-page sites however, will get you listed for what you sell. You want to be listed for your products, not just your company. Products are where the leads are.
Splitting sites, or creating new sites, is what needs to be done. Even then there are no guarantee Google will list your site. But the reward is worth the gamble. What you are playing for is top permanent placement. Other companies pay to be on page one by purchasing AdWords (paid placement). They've taken the easy (and expensive) way to the top. But everyone knows those are paid listings. No one clicks on them. An organic listing is there because they earned their way to the top. When your company is on top at Google you ARE the world's authority on the subject. That's a fact. Google defines authority.
What's it worth for your company to be the world's authority on what you sell? It can be done. We're doing it every day. Bite the bullet. Get the job done. This strategy works!