Point of Sale Merchandising Point of sale merchandisers integrate visual merchandising techniques into their marketing plan to engage with customers, build loyalty and increase sales. They use a variety of displays to grab attention of shoppers and encourage them to enter a store. Typical point of sale displays include barcode displays, loyalty cards, magnetic signs and high profile products which have a high perceived value to customers. Other strategies that are often adopted by retailers to enhance the shopping experience include providing customers with information and tips about their products such as savings if they buy certain items from particular brands, offering voucher codes to customers to improve shopping options and offering discounts on selected items. visual merchandising
Shopping Experience Visual merchandising techniques are also used in increasing sales through the experience element of retail practice. This includes making customers feel at ease and having an enjoyable shopping experience. The aim is to get them to become regular visitors rather than just occasional buyers. This can be done by including product samples, providing helpful hints and tips, free delivery or reduced prices on selected items. Some companies provide customers with the opportunity to try a new product before buying it. By combining visual merchandising techniques with this retail practice, it is possible to increase sales through the experience component of retail practice.