"This trendy HUSTLER Hollywood store is unlike any other erotic store in the nation. We’re known for our clear values and openness to different sexual expressions, and our staff is trained directly by our trusted vendors to provide our customers with open, objective information and support. The first HUSTLER Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the HUSTLER reputation into a sophisticated lifestyle brand. We’ve stuck by that mission ever since. Pass by Frank Sinatra’s star as you step into our upscale boutique to explore our wide selection of high-quality products. Shop your favorite ones and get ready to make your romantic life a lot more interesting.