Kelton

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Kelton is an insights and strategy consultancy located in Los Angeles, Chicago, New York and London. We help brands make a difference by offering comprehensive solutions that are well-researched, laden with cultural insights and customer-centric in nature. Few of our famous clients include Fossil, Bloomingdale’s, Imax, Viagra, Sony, Target, Jagermeister, Banana Republic and more. Market research, cultural insights, brand development, qualitative research, quantitative research, new product and service design are the main services we offer as an insights and strategy consultancy. To understand human behavior and solve problems with data driven solutions, Kelton uses qualitative and quantitative research with the help of robust tools and an in-house research team. To gather cultural insights and understand the influence of external cultural forces, we use a blend of semiotics, media analysis and cultural anthropology. Once the insights are gathered and data driven solutions are formulated, Kelton uses a customer-centric approach in the brand development process, keeping customer co-creation at the heart of the creative process. Our researchers use both research design and industrial design to fluidly translate insights into elegantly designed solutions. Lastly, we specialize in research that will help a brand in creating effective communication and tailored messages. For details, visit http://keltonglobal.com/ and http://keltonglobal.com/perspectives/.