Green Tidings

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As a lifelong resident of Southern California, Jenny Benford has always been passionate about holistic health and the environment, but when she became pregnant with her first child, she realized how important it was to not only eat clean, but to use clean body products; that what you put on your body is just as important as what you put in it. Her background was in law, which makes her great at doing research, and she put these research skills to work, identifying those ingredients in skin care products that are safe and effective, and those that are not.

She decided to create a deodorant that was safe enough for her then-nursing body and baby-- plant-based, free of aluminum, chemicals, and toxins, and actually worked all day—and just like that, Green Tidings was born.