Ideas Made Real

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Life throws a lot of curve-balls. How do you respond?
The marketplace keeps changing. (And always will.) How do you adjust to your customers changing needs, and competition that seems to spring up overnight?
Now theres even television when you go to the bank. How do you stay on track with the things that really matter?
Welcome to Ideas Made Real. Weve been helping people use their creativity to reach their goals since 1991.
But Im not creative, some people say. You know better. Everybody is creative, says Laynie Tzena, Founder/Director of Ideas Made Real. You cant get into the world without creativity; its right up there with opposable thumbs.
What people often dont learn in school is how to apply that innate creativity to their daily lives-- to the way they work with time and money, reach the people who most need their products and services and build lasting relationships with them. Now you can.

Which of these do you most need help with now?
· Working with time and money effectively in my business
· Finding my best customers and building strong relationships with them
· Choosing the right name for my product/service
· Pricing my product/service
· Differentiating my product/service from the competition
· Making cold calls
· Creating marketing materials (ads, bios, brochures, websites)
· Getting publicity about my product/service

Call Ideas Made Real at 415/474-3690 to learn how we can help you reach your goals.

Since 1991, people in all different fields, from designers to lawyers to retailers, have come to Ideas Made Real for help with with time planning, spending planning, marketing strategy and materials, media relations, and general business trouble-shooting. For the past ten years, Founder/Director Laynie Tzena has created and led seminars and trainings on negotiation, networking and cold calling, and time management, working with people from Apple, Graebel, Great Brands of Europe, Sun Microsystems, and SoftSwitch, among others. She's guest-taught on marketing at San Francisco State University (focusing on customer service) and at the Academy of Art (where she also taught negotiation) and has appeared on KTVU's Mornings on Two. Tzena is also an award-winning writer and performer, and has been designing jewelry for private customers for the past eight years.