The Sales Alliance Inc.

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Phone Sales Techniques
Customer Service Sales Training
Strategic, Key Account Sales
Advanced Professional Selling Skills
Sales Management and Coaching Training
Train-The-Trainer & In-House Programs
San Diego Sales Training
Technology & Industry-Specific Sales Training
Training Myths & Facts

Sales Success Program
Sales Process Engineering and Testing
Sales Compensation Programs

Improving Sales Performance
Sales Training Return on Investment

Objection Handling and Prevention

Questioning & Needs Assessment

Six Ways to Accelerate Results: Our Sales Performance Model
(Click on image above to see our Sales Performance Model)

Sales Tools Key Component of Training
(Click on Picture for Featured Article on Sales Tools)

12 Ways to Make Your Sales Training More Effective
(Click on picture above to see how)

Assess the Effectiveness of Your Sales Department
(Click on picture for information on how we can help you)

What We Offer & How We Get Results!

Our mission is to help client firms improve their sales results through proven, custom-tailored training, consulting, sales process development, compensation, staffing and sales management programs.

Tailored Sales and Sales Management Training
Sales Team Interviews, Assessments and Sales Success Programs
Sales Process Development and Engineering
Coaching & Reinforcement
Sales Compensation and Incentives
Sales Hiring Assistance
Custom Courseware Development using our in-house curriculum designers

How We Produce Superior Results

Use of a comprehensive training approach and pre-program consulting
Development of a best-practices based sales process and training program
Ongoing testing and use of proprietary, less-known and unpublished sales techniques
Improved training effectiveness via non-training related, performance-boosting techniques
Rapid identification of unique sales opportunities and solutions
Innovative use of accelerated learning and on-the-job application of new sales techniques
Implementation of a management-lead coaching and reinforcement system
Support for sales hiring, compensation, management, measurement and expansion initiatives

Game Plan Developed During Complimentary Initial Consultation
In our initial conversation, we help prospective clients map out a game plan to generate significant sales improvements. Why is this important? Because we rarely find that sales training alone (e.g. without proper post-training coaching or beefed up incentives to promote behavioral change) produces significant and long-lasting results.

The Sales Alliance was founded in 1989 by Craig M. Arnoff. Having achieved cumulative revenue increases of over $500 million with over 250 client firms, our senior trainers and consulants have the experience it takes to produce impressive results!
We offer a range of programs to help all sales personnel, from telesales to field sales to channel/major account sales, boost their results. And with over $1 million invested in proprietary sales training materials, our programs are highly-developed and have undergone extensive field testing.

Our experience is vast and includes significant work in the following industries:

Advertising (print and electronic)
Building & Construction Products and Services
Cable and Telecommunications

Data, Analytics and Publications

Health Care Products and Services
Medical Equipment and Supplies

Traditional Sales Training Linked to Sales Declines

Many companies looking for sales training programs are hoping that the end result will be a sales increase. And while that's the best possible outcome, many sales training initiatives fail to produce either short-term or long-lasting results.

Industrial psychologist and sales researcher Neil Rackham reports in a landmark study that sales results typically went DOWN after traditional sales training programs were implemented. Why?

Reasons for this phenomenon included:

Sales Conferences: Productive or Wasteful?
Measuring Sales “Quality”
Sales “Netiquette” Pays Off
Sales Interviews: Most are Highly Ineffective
Selling Major Accounts: Strategic Approaches Pay Off